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Google Analytics goals and events
Google Analytics goals and events

How are NiceJob Sites leads tracked in Google Analytics? How to access analytics? How to track conversions in AdWords?

Joel Pike avatar
Written by Joel Pike
Updated over 2 months ago

At NiceJob, we fully integrate Google Analytics with your website to track key events like leads and phone calls. Here's how it works and how you can access the data:

Actions that trigger analytics events

Web Form Submissions

When someone submits a request through your web form, it triggers a Google Analytics event.

Phone Calls

If you enable call tracking, every call to your call-tracking number will trigger a lead event in Analytics.

How events are recorded in Analytics

  1. Category: All lead events are categorized as "Leads."

  2. Action:

    • Phone calls are labeled as "Receive call."

    • Form submissions are labeled as "Receive lead."

How goals are recorded in Analytics

We create a custom Goal in Analytics called "Leads" to track all events under this category. These goals help you monitor how often visitors convert into leads.

How to view goals and events in Analytics

  1. Request Access:
    To gain access to your Convert site's Google Analytics account, email support@nicejob.com. Request access using the email associated with your NiceJob account and specify the Google account you'd like added.

  2. Viewing Events:
    Log into Google Analytics, then go to:
    Behavior -> Events -> Overview

  3. Viewing Goals:
    Navigate to:
    Conversions -> Goals -> Overview
    You can also create custom reports to track goals by acquisition channel, location, etc.

Using Analytics goals to track conversions in AdWords

If you’re running Google AdWords campaigns, linking your Analytics data to AdWords can help you track which clicks result in conversions. Google makes this process simple. Just follow this guide on linking Google Analytics and AdWords.

Common issues linking the accounts

  1. Ensure you're using the same email for Analytics and AdWords.

  2. It's normal to see discrepancies between AdWords and Analytics conversion data. Learn more here: Comparing Analytics and AdWords conversion metrics.


If you have any issues related to Google Analytics or AdWords, it's best to contact Google Support directly. We're here to help you maximize your website’s data!

Let us know if you have any questions! 😊

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