Let's talk about the magic of SEO! There are two types of search engine optimization: on-page and off-page SEO. With NiceJob Sites, you get fantastic on-page SEO, but we don't dive into off-page link building. Let's break it down!
What is on-page SEO?
On-page SEO involves optimizing your website to rank as high as possible on search engines. Here are a few strategies we use to help your website rank better.
1. Content that shines
Your site's content is written to rank well for a specific service and location. Our strategists are experts in writing content that performs great for search engine rankings while converting your website visitors into loyal customers. ✨ Also, how visitors engage with your page content helps search engines understand its quality. NiceJob Sites offer very high engagement rates, leading to better rankings.
2. Smart page structure
Search engines love highly structured data. Our sites strategically use markup and title tags to help search engines fully understand each page's intent. Internal linking strategies are also used to help individual landing pages rank better. Think of it as giving search engines a roadmap to your awesome content!
3. Mobile-first strategy
Google and other search engines prioritize mobile-friendly content. Our sites are fully responsive and incredibly easy to use on mobile devices, which improves your site's ranking. If a potential customer searches for your service on their phone. With a mobile-first design, your site looks great and loads quickly, making it easy for them to find what they need.
4. Lightning-Fast Speed
Search engines reward sites with faster page load times.⚡ Our platform handles page compression, caching, and distribution via a nationwide CDN service, ensuring our pages load fast.
What about off-page SEO?
Off-page SEO refers to optimization factors outside of your website. NiceJob Sites does not include off-page SEO, but using the NiceJob platform can help with many factors. What are the major off-page SEO factors?
1. Links and citations
This is the most influential off-page factor. NiceJob does not provide link or citation-building services.
Listing your business on local directories is an easy and free way to start. The most effective link-building comes from creating strong relationships with other local business sites and having your company referred to from those sites.
For example, if a popular local blog writes about your business and links to your site, that’s gold for off-page SEO! 🏅
❗ We suggest caution when SEO companies offer cheap link-building services. These can often lead to high traffic of irrelevant visitors and potential penalties from search engines. The best link-building is often a PR exercise that is best handled in-house.
2. Reviews
Reviews are becoming a bigger ranking factor every year. Using the NiceJob platform is the easiest way to get more reviews. The more positive reviews you have, the more trustworthy you appear to customers and search engines. 🌟
3. Google My Business optimization
A great Google My Business listing helps you rank higher in organic search results and is essential to being found in the Google Local Pack, which is placed above organic results on search engine results pages.
4. Social media signals
Engagement on Google, Facebook, and Twitter are ranking factors. Regularly sharing content that engages your users is essential. The NiceJob platform automatically shares your customer reviews and stories to your social media pages, providing the exact type of content you need to increase engagement.
Our strategists are happy to help advise you on your on-page and off-page SEO! Reach out to us at support@nicejob.com for advice anytime.