Improving your website's search engine ranking takes a combination of strategies, and we’ve got you covered with some key tips to boost your visibility online.
Citations
Citations are key to showing search engines that your company is real and trustworthy. A citation is a listing on local business directories that matches your business’s name, address, and phone number. The more consistent citations you have from reliable sources, the more search engines trust your website. Bonus: they also bring in new traffic channels to your site!
High-Quality Links from Trusted Sources
Search engines use links to establish what kind of content your website contains and the relative importance of your content to others. Unlike in the past, it is no longer the number of links that matter but the quality of the links. A high-quality link is one that comes from a reputable source in your industry that has not been solicited and references your website as a valuable resource. On the other hand, low-quality links can be very detrimental to your website; for a review of low-quality links, please see the Google Link Guidelines.
Social Media
Expanding your social media reach has been shown to affect search engine rankings and provide a valuable additional traffic channel to your website. Here are a few tips to expand your social media reach:
Link your Facebook, Twitter, and LinkedIn accounts to your website. You can easily set this up in your NiceJob Toolbox.
Regularly add projects to your NiceJob Stories. These will automatically be shared across your social media accounts.
Be proactive in inviting current and potential customers to follow your social media profiles.
Selectively post valuable industry-specific content. For ex. if your Twitter feed is known as a valuable source for industry news, you'll quickly gain followers.
Hundreds of factors contribute to how search engine rankings are determined, changing constantly. Instead of trying to learn all the factors that determine rankings, the best results are achieved by companies that become known as the industry authority in their area. Doing this via your website and social media will produce more high-quality sources referencing your content and better website rankings.