A campaign is an automated, step-by-step sequence of messages (like texts or emails) sent to customers to achieve a specific business goal.
Instead of sending messages one by one, a campaign lets you set up the strategy once and let it run automatically.
3 Main Parts of Every Campaign
🎯 The Goal: What you want to achieve (e.g., getting a new 5-star review, a referral, or a rebooking).
👥 Enrolled Customers: The contacts added to the campaign—either added by you or synced automatically from your CRM/accounting app.
💬 Messages: A smart sequence of timed SMS texts and follow-up emails sent directly to your customers.
🌟 Types of Campaigns You Can Run
The types of campaigns you can run depend on your NiceJob plan. Customers on the Starter plan can run "Get Reviews" campaigns, while Pro plan customers unlock access to advanced campaign options, including Referrals, Get Repeats, and NPS/Surveys.
Campaign Type | The Goal | Starter Plan | Pro Plan |
⭐ Get Reviews | Collects Reviews on popular review sites like Google & Facebook via SMS and timed email follow-ups over 14 days. | ✅ Included | ✅ Included |
👥 Referrals | Encourages happy clients to share unique, trackable referral links with friends and family. | ❌ | ✅ Included |
🔄 Get Repeats | Sends automated rebooking reminders to past clients after a set timeframe. | ❌ | ✅ Included |
📊 NPS / Surveys | Collects 1–10 satisfaction scores and detailed feedback to track service quality. | ❌ | ✅ Included |
Quick Summary 💡
Starter Plan: Designed specifically for review collection. You get access to the high-converting Get Reviews campaign to build your online reputation on autopilot.
Pro Plan: Unlocks all campaign types (Reviews, Referrals, Repeats, and NPS) so you can market to your customer base across their entire lifecycle.
Check out our pricing and compare plans here: https://get.nicejob.com/pricing
⚙️ How They Work Behind the Scenes
⚡ Auto-Entry Triggers: Customers can be enrolled automatically when you complete a job or mark an invoice paid in CRM Apps like Jobber, Housecall Pro, or QuickBooks. Click here , to see a full list of apps NiceJob has a direct integration with.
🖐️ Manual Entry: Prefer a hands-on approach? You can manually enroll contacts or upload a customer list into a campaign anytime.
🚪 Smart Auto-Exit: NiceJob uses smart matching (by name and contact info) to automatically detect when a customer leaves a review and stop future messages.
⏱️ Finished Sequence: Once a customer receives all scheduled SMS texts and emails in the campaign sequence, they exit automatically.
🛑 Cooldown Safeguards: Built-in timers (like a 6-month pause on review requests) prevent you from accidentally over-messaging repeat clients.
FAQ
I would like to learn more about the Pro Plan Campaigns?
Of course! Check out the help article below:
Am I able to edit the campaigns?
Yes! the great thing about NiceJob is a lot of our features are customizable to meet your needs. learn more about editing campaigns here.
What if I just want to send one message?
NiceJob has an amazing feature for this called Broadcasts! 📢 While Campaigns send multi-step automated sequences, a Broadcast lets you send a one-time message blast (like a promotion, holiday update, or announcement) to your customer list all at once. (Available on the Pro plan).
Have more questions?
Reach out to our Success department through the little blue chat bubble or email your inquiries direct at support@nicejob.com.