How to Improve Your Review Conversion Rates with Super Campaigns
If your review campaign is up and running smoothly but you aren't seeing the results you expect, a few targeted adjustments can make a dramatic difference.
NiceJob's new Super Campaign is designed to maximize customer touchpoints, reduce drop-off, and increase your overall conversion rate.
🚀 Upgrade to the New Super Campaign
The primary reason review requests fail to convert is lack of follow-up coverage. The Super Campaign automatically adapts its follow-up cadence based on the contact details you have for each customer.
Old Default vs. New Super Campaign
When you ONLY have a Phone Number:
Old Setup: Sent 1 single SMS invite. If the customer missed or ignored that one text, the request ended.
New Super Campaign: Automatically detects that an email address is missing and sends 2 SMS review reminders, giving you critical follow-up coverage for phone-only contacts.
When you have BOTH Email & Phone Number:
The same as before Leverages multi-channel follow-ups by sending 1 initial SMS plus 3 follow-up emails, keeping your business top-of-mind until the customer leaves a review. If email is present the last two SMS will not be sent.
⚙️ How to Switch to the Super Campaign
Switching your account to the updated template takes only a few seconds:
Navigate to Campaigns in your NiceJob dashboard.
Click Get reviews, then select Edit campaign in the top right hand corner. Or simply click this link here: https://app.nicejob.com/campaigns-v2/get_reviews
Click More in the top-right corner.
Select Switch template, then choose Default reviews campaign.
Uncheck entry and exit rules and click apply (this will ensure your enrollment triggers are not changed)
Click switch Now⚠️ Note: Switching templates will reset any custom text edits previously made to your campaign messages. Be sure to back up any custom copy before switching.
Once you are happy with the changes set the campaign live and click save.
Watch this quick video demo for more details.
💡 4 Operational Tweaks to Boost Conversion Rates
Beyond updating your campaign structure, implementing these habits will immediately drive higher response rates:
1. Set Expectations Early 🗣️
Mention to your customers during or right after a job that they will be receiving a review invitation shortly. Securing a quick verbal commitment before sending the request significantly increases the likelihood that they will open the message and complete the review.
2. Attach a Photo 📸
Take advantage of the option to attach a picture of the completed job to your invitations. Customers who receive an image with their request are 25% more likely to leave a review, as visual context serves as an instant reminder of your quality work.
Learn more about photo invites here
3. Invite Every Customer 📈
Review generation relies heavily on volume. Ensure every eligible customer is systematically entered into the system. Increasing the total number of real customer invitations sent directly correlates with a higher total number of reviews received. Or do you have any past customers you might want to invite / reinvite?
Learn more about invite customer's form the people page here
4. Tailor Your Campaign Wording ✍️
While our default messaging is thoroughly tested and optimized for high performance across industries, no two businesses are exactly alike. Customizing the campaign wording to reflect your brand's unique voice, tone, or specific services can create a more authentic connection with your clientele and lift conversion rates further.
Learn more about editing your campaign here
FAQ
What if I'm not sure my review invites are going out as expected?
Contact support@nicejob.com—we would love to do a full account audit for you to ensure your review campaigns are actively sending invites and share helpful suggestions! ❤️
Alternatively, you can monitor your activity directly in the app:
Go to the Insights tab to view your total review invites.
Click Campaigns to see the total number of campaigns started for your customers.
Tip: We recommend filtering by past 365 days to get a clear picture of your recent campaign volume. 👍
Learn about more detailed campaign insights here
How do I know if I need to make the update?
This default campaign will automatically be live for any account created after October 2026 🍂.
Accounts created AFTER October 2026: No action needed! This update is already applied and live in your account.
Accounts created BEFORE October 2026: You will need to manually review and update your campaign settings to enable these default features.
If this campaign is better than what I have, why won't NiceJob make the update for me automatically?
We don't want to override any custom edits without letting our customers decide if it's what they want first. Additionally, many NiceJob customers may not want the additional SMS. You know your business best, and we are here to support you with the campaign changes that work best for you and your business.
Have More Questions
Reach out to our Success department through the little blue chat bubble or email your inquiries direct at support@nicejob.com.